Earlier this month Newell brands announced the relaunch of its popular brand Century, the makers of the first baby carrier. Century has a new look and is geared towards young families with sustainability in mind. The complete line of Century baby gear consists of budget-friendly, stylish and sustainable products. It is designed so parents can focus on what matters most – raising their minis and having fun along the way.
What Makes Century Baby Gear Special?
Committed to the next century, Century™ developed the Do More Promise™, pledging to Recycle, Reimagine, and Give Back. The brand has brought this promise to life through its signature line, the Happy Planet Collection. Through their carefully selected fiber manufacturer, single-use, post-consumer plastic water bottles are broken down into tiny chips and then pressed into soft, woven fibers, which are used to create select fabrics for the Happy Planet Collection of gear. Another way Century™ has committed to being planet positive is through their partnership with international recycling leader, TerraCycle®, which allows parents to easily recycle their Century products when they expire or their child outgrows it.
What products are featured in the collection?
The Happy Planet Collection will launch in four key categories, including car seats, strollers, high chairs and playards. CenturyTM also features a stylish design with bold and fun colors including Metro (gray), Splash (blue) and Berry (pink/purple). As it relates to safety, each CenturyTM car seat undergoes KeepSafeTM Protection testing to meet or exceed safety standards for crash protection. Additionally, all gear goes through rigorous compliance and fit testing to help keep children safe and sound.
If safety, sustainability, and affordability are all a part of your product checklist for baby must haves, then you don’t want to miss out on Century Baby Gear when it launches. Find them on buybuybaby.com on April 1, 2021 and in buybuyBaby retail locations on May 1st, 2021.